Video: Common Thread: The history and future of blue jeans

Scott Morrison, founder of 3x1, is America's foremost denim guru (and a legend). Presented by Convicts and 3x1, Common Thread follows Scott on his search for authenticity and sustainability in the rapidly changing world of denim. Equally rooted in tradition and evolution, Scott's exploration took him first to Italy, home of Diesel jeans and the generations of artisans who elevated jean-making from a craft to an art.

Source: Convicts, YouTube.