Naf Naf was created by the brothers Gérard and Patrick Pariente in 1973 under the name“Influence”. In 1983 Naf Naf became famous with a “ready to dye cotton” combination that revolutionized the world of textiles.Naf Naf adds new products to complement its look in 1985, by conceding licenses for glasses, small luggage, leather goods, paper mill and many more. Naf Naf belongs to Vivarte Group.