Pour réussir à capter l'attention des consommateurs, les marques multiplient désormais les contenus éditoriaux et en particulier le format vidéo. C'est dans cette optique que la maison française Louis Vuitton vient de lancer sa chaîne LV TV sur Youtube (le lancement a été annoncé par un communiqué transmis par la marque). Ce lancement vient...
20 sept. 2019
While brands are jumping onto the bandwagon of engaging influencers on social media, some thinks they need to be stopped. Source: Youtube, The Fashion Archive
12 mars 2019
Learn about the top 10 most valuable luxury brands in this video. Source: Youtube, Alux.com
10 janv. 2019
Y/Project FW2019 menswear collection is being reviewed live by SHOWstudio. Source: Youtube, SHOWstudio, Y/Project
Fashion companies must come to terms with consumer's desire for transparency across the supply chain, reveals McKinsey & Business of Fashion's report. Source: Youtube, BoF
The pop girls group takes Vogue to Coach's pre-fall show in Shanghai. Source: Vogue, Youtube
2 janv. 2019
British Vogue collaborated with a fashion brand to create a collection, a first in the history of fashion. Source: British Vogue, Youtube
A throwback to the past: Raf Simon's early collection for 96/97. Source: Raf Simons, Youtube
24 déc. 2018
The Fashion Archive commented on the departure of Raf Simons from Calvin Klein. Source: Raf Simons, Youtube
This informative yet approachable video explores the differences between cheap and expensive sweaters from a technical perspective. Source: Teen Vogue, Youtube
19 déc. 2018
"> Highlights from Voices 2018, an annual event of movers and shakers of the global fashion industry. Source: the business of fashion, Youtube
This documentary film explores the future of clothing. Meet innovators across the board: the sustainability hero Patagonia, tech-clothing pioneer Studio XO, and the innovative consultancy Biocouture that push the limit to grow clothes out of living organisms. Source: AEG, Youtube
