The Russian market of clothes and shoes demonstrates the rapid pace of growth and development in the past few years.The Russian market of clothes and shoes demonstrates the rapid pace of growth and development in the past few years. Nowadays the market shows qualitative growth and therefore Western successful business models are in demand. The experience of other countries shows us, that the showroom centers lead the industry to a new level. The EXPOLON will be opened in order to give a new impetus to the Russian fashion-market.
How will it happen? There are several aspects of this question. The concentration of many brands under one roof is definitely a big advantage if we assess the situation from the buyers' point of view. Firstly, no matter how loyal the customers are, from time to time they ask for something new. Arriving to EXPOLON an experienced buyer will be able to analyze a lot of brands and renew the range of products. Advanced Russian buyers have long ago appreciated the opportunities of large showroom centers in Western Europe and America, and they know how convenient those centers are. Secondly, EXPOLON provides another big advantage for buyers - it's a year-round exhibit space with a developed infrastructure and the hotel on the territory of the center, which gives an opportunity to visit the center throughout the year and save time on travels.
As for brands’ owners, they will be able to gain direct access to the Russian market. We live in Russia and we understand that due to the long distances, the necessity of visa obtaining and language barrier, it is more convenient to run a business entirely within the country for many Russians. EXPOLON will assist in the development and promotion of business. It will help to reduce costs through advanced center's business infrastructure, provide opportunities for personal contact with buyers and owners of shops and, of course, the possibility of using the professional services, needed to enter the market of Russia and CIS countries.
Thus, EXPOLON is designed to give a new impetus to the fashion business in Russia.
Find out more about Expolon here: http://eng.expolon.com/